Guerrilla Marketing Makes Prohibition Counterproductive
Project Sam (Smart Approaches to Marijuana) may be the most successful side hustle in marijuana prohibition. They have evolved from opposing medical marijuana to supporting the medical use of cannabinoids as developed by the pharmaceutical industry and approved by the FDA. They have also evolved so that they are opposed to jailing marijuana users, so long as they comply with mandatory treatment.
Right now SAM has a new campaign aimed at the African American community called “Decriminalize Don’t Legalize,” which is done “In Partnership with the NAACP of Illinois.”
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